Lead Generation Strategist

Are you interested in lead generation marketing? Do you like the idea of crafting landing pages and lead generation forms?

Mandarin House Shanghai is looking for a Lead Generation Strategist to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will responsible for external, online acquisition marketing, managing the strategy, execution, and optimization across channels. 

Job Responsibilities

- Manage the strategy and setup of all paid campaigns

- Measure and optimize our campaigns through Google Analytics and other marketing analytics reports

- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition

- Collaborate with the Marketing team to maintain a consistent brand voice and message across all paid programs

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs

- Stay up-to-date with digital marketing trends and potential new channels and strategies

Requirements

- Excellent English skills (even better if you’re fluent in 1 or more other languages)

- Excellent verbal and written communications skills

- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising

- Experience handling marketing budgets and forecasting/reporting results.

- Eager to learn about global marketing strategies

How to Apply

Please send your cover letter and resume to info@mandarinhouse.com, Attention: Lucas

Overseas applicant welcomed. Only qualified candidates will be contacted for an interview.

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About Us

Since 2004, Mandarin House has welcomed over 50,000 students from 130+ nationalities to study Chinese. We have won international awards, we adhere to the strictest quality accreditation standards and we employ the most qualified and experienced teachers and staff. Our goal is simple but important: empower our students to master Chinese as fast and efficiently as possible.

www.mymanarinhouse.com